Job Description

We are hiring a Senior Director of Growth Marketing to build and run the account-based

marketing engine that powers our enterprise go-to-market strategy. You will own ABM, global campaigns, and digital marketing—connecting them into a unified system that establishes CXA as a recognized category, drives enterprise pipeline, and scales efficiently. This is a category-creation moment, and your work will directly shape how the market understands and adopts Customer Experience Automation.

This is a high-impact, high-visibility role for a hands-on leader who thrives at the intersection of strategy and execution, has a passion for account-based marketing, and wants to continue defining a new market category from the ground up.

What You’ll Do: 

Build & Scale Account-Based Marketing 

• Design and operationalize a tiered ABM program - from high-touch 1:1 engagement for strategic accounts to scalable 1:many programs - positioning Talkdesk’s CXA platform as the category-defining solution for enterprise buyers
• Partner directly with enterprise sales reps on joint account planning, delivering account intelligence, intent-driven insights, and coordinated multi-channel engagement that demonstrates the business value of Customer Experience Automation
• Develop marketing programs that support the full customer lifecycle, including post-sale expansion and cross-sell as accounts realize the impact of AI-driven automation on their customer operations
• Build the frameworks and methodology to continuously grow the target account list based on data-driven ideal customer profile refinement and CXA adoption signals

 Transform Global Campaigns

• Reorient the campaigns function toward enterprise-grade, full-funnel campaigns that advance the CXA category narrative and drive qualified enterprise pipeline
• Lead campaign strategy and execution across three motions: account-centric campaigns for named accounts, use-case campaigns showcasing AI-driven business outcomes for scalable demand creation, and CXA category awareness campaigns in partnership with brand
• Own global campaign planning, performance management, and optimization across all regions, ensuring every campaign reinforces Talkdesk’s position as the CXA category leader

 Consolidate & Elevate Digital Marketing

• Own paid media and the digital agency relationship, ensuring digital channels amplify the CXA category story and drive enterprise account engagement
• Shift digital strategy toward precision enterprise targeting, including ABM-targeted display, LinkedIn, and programmatic, while maintaining pipeline efficiency
• Implement personalized digital experiences for target accounts that showcase AI-driven business outcomes and CXA use cases relevant to each account’s industry and priorities

 Drive Marketing Operations Excellence

• Serve as the primary Growth Marketing stakeholder for the Marketing Operations team, ensuring the tech stack and data infrastructure are optimized for enterprise ABM workflows
• Establish attribution and reporting frameworks that connect marketing activity to pipeline, revenue, and account engagement metrics
• Champion adoption of AI-assisted tools and automation to increase team velocity and content personalization at scale

 Cross-Functional Partnerships

This role requires strong collaboration across the organization. You will work closely with:

• Enterprise Sales: Joint account planning, shared pipeline goals, and a regular

operating cadence with named account reps and sales leadership.

• Regional Marketing: Coordination on enterprise field events and ensuring ABM programs complement regional go-to-market efforts.
• Brand & Communications: Co-development of CXA category marketing programs that establish Customer Experience Automation as a recognized market category and convert awareness into enterprise demand.
• Product Marketing: Alignment on CXA use-case positioning, AI-driven outcome messaging, competitive intelligence, and sales enablement content.

 What You Bring

Required: 

• 10+ years of B2B marketing experience with at least 3–4 years leading teams at the Director or Senior Director level
• Demonstrated experience helping a marketing organization move upmarket—shifting from mid-market or SMB motions to enterprise go-to-market strategies
• Hands-on ABM expertise, including designing and scaling tiered programs (1:1, 1:few, 1:many) that directly contributed to enterprise pipeline and revenue
• Experience with land-and-expand sales models and marketing’s role in supporting post-sale expansion
• Track record of managing teams while leveraging agencies and consultants for execution velocity
• Strong proficiency with ABM platforms, marketing automation, and intent data tools
• Analytical mindset with experience building attribution models and pipeline reporting frameworks
• Proven ability to build trust and operate in a shared-accountability model with sales leadership

 Preferred: 

• Experience in AI-driven enterprise software, customer experience technology, or automation platforms
• Background in a category-creation environment where the company was defining and evangelizing a new market, not just competing in an established one
• Experience at a high-growth or late-stage SaaS company navigating the transition to enterprise
• Familiarity with AI-powered marketing tools for content personalization and campaign optimization

 How You’ll Be Measured

• Enterprise pipeline sourced and influenced by Growth Marketing programs
• Target account engagement and penetration across ABM tiers
• Account expansion and cross-sell pipeline supported by marketing
• Marketing-sourced qualified meetings with enterprise accounts
• Campaign ROI and cost-per-opportunity across campaign motions
• Speed to execution: time from program design to in-market activation

 Why Talkdesk

• Category-defining moment: You’ll help create and establish Customer Experience Automation as a recognized market category—not just compete in an existing one
• AI-native platform: Talkdesk’s CXA platform leverages AI agents, multi-agent orchestration, and intelligent automation to deliver measurable enterprise outcomes
• Industry recognition: Gartner Magic Quadrant Leader with a proven track record of enterprise customer success
• High-impact role: Direct line to the CMO with visibility across the executive team and board
• Growth trajectory: Join at a pivotal moment as we scale our enterprise business

Pay Range (Base Pay):   $200,000-$248,000

Other Types of Pay: Based on level and role the employee may be eligible for long term incentives in the form of equity and short term incentives of either bonus or commission. 

Health Insurance: Medical, Dental, Vision, Life and Disability Insurance, Employee Assistance Program (EAP).

Retirement Benefits: 401(k) plan

Paid Time Off: Talkdesk offers an uncapped paid time off program, subject to manager approval and consistent with business needs. 

Paid Holidays: Talkdesk offers 14 paid holidays each year. 

Paid Sick Leave: Employees have uncapped paid time off, subject to manager approval and consistent with business needs. 

Method of Application: Apply online.

Application Window: The application window is expected to close at least 3 days from the posting date. The application was posted on 2/26/2026.