Advertising Campaign Strategist

Demandbase

United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Marketing
  • Post Date: 07/05/2024
  • Website: demandbase.com
  • Company Address: 680 Folsom Street, Suite 400, San Francisco, CA 94107, US

About Demandbase

Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects.

Job Description

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is seeking an Advertising Campaign Strategist to join our team. The Campaign Strategist is instrumental in providing value to our clients and integral to growing our business. The role of the Advertising Campaign Strategist is to ensure that assigned clients are highly satisfied and find value in Demandbase’s solutions. 

The base compensation range for this position, not including the company bonus is: $60,000 - $95,000. 

What you’ll be doing:

  • Manage display, mobile, and video advertising campaigns from pre-sale to post-live idle.
  • Track and improve on performance metrics to ensure client satisfaction.
  • Prepare and execute campaign project plans and timely progress reports.
  • Coordinate campaign setup with ad operations, creative and list services teams.
  • Monitor campaign pacing and performance; suggest optimizations as needed.
  • Work collaboratively with the sales team to develop, maintain, and broaden client relationships.
  • Develop compelling client-facing presentations, best practices, and process documents.
  • Serve as a B2B Account-Based Advertising expert for both clients and Demandbase colleagues.
  • A huge plus if the candidate possesses a strong understanding of digital/online marketing and associated technologies, including Marketing Automation, Content Management Systems, Analytics, and CRM.
  • Other duties as assigned.

What we’re looking for:

  • Minimum 3 years experience in digital advertising, ideally with B2B focus
  • Strategic level experience in a customer-facing account management role serving mid-market and enterprise customers
  • Strong analytical skills to evaluate success against target metrics.
  • Strong technical skills, especially with Salesforce, Excel, and PowerPoint
  • Excellent interpersonal, presentation, and written communication skills
  • Project Management experience
  • Ability to work in a fast-paced, results-oriented, team environment
  • Excellent organizational and time management skills – deadline-oriented
  • Experience in buying and/or planning digital advertising campaigns a plus

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources. Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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