Director of Demand Generation (Remote - US)


Remote / United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Sales
  • Post Date: 06/10/2024
  • Website:
  • Company Address: 447 Battery St, Floor 2, San Francisco, California 94111, US
  • Salary Range: $50,000 - $150,000

About Sendoso

Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

Job Description

About the Role:

The Marketing Team team is looking for a Director of Demand Generation to lead our new business pipeline generation efforts. Reporting directly to the SVP of Marketing, you will focus on earning trust and mindshare with our best-fit buyers, and winning new customers. 

The right person can balance near and long term goals, has sharp brand and content marketing chops, enjoys a healthy obsession with data, has the mental fortitude to tackle big challenges with grace, is brave enough to do things differently, and can demonstrate the proven ability to scale high quality fuel that feeds a thoughtful distribution engine. 

Demand generation is multifaceted and we’re covering a lot of ground in the bullets below. You’ll partner closely with the SVP of Marketing and other senior leaders within Marketing and the organization to prioritize key areas of focus with respect to quarterly goals.

Your curiosity, keen problem solving skills, analytical thinking, agility, integrity, and propensity for action will make an immediate impact on our team, our business and our customers. 


What you’ll do:

  • Lead and mentor a small, but mighty demand generation team to drive inbound and outbound pipeline growth and new customer acquisition.
  • Collaborate with internal and external experts to create useful and share-worthy multimedia content and get it in front of our best-fit buyers so we’ll be top of mind when they’re in-market
  • Leverage all of the demand generation channels listed below (and more) to create brilliant, unique integrated campaigns including:
    • direct gifting campaigns
    • event and field marketing strategy
    • webinars
    • paid social
    • SEM
    • organic social
    • paid sponsorships
    • SEO
  • Develop delightful, best in class signal-based ABX programs, leveraging Sendoso to reach and resonate with target accounts
  • Collaborate with the Sales team and our wonderful partners to build and scale a robust partner marketing strategy
  • Be an authority on the engine that drives pipeline growth for our business and share your insights internally and externally (we believe in learning/building in public)
  • Dig into the data: interpret Hockeystack and SFDC reports, obsess over pipeline and conversion numbers and build/own dashboards that will help direct our strategy
  • Help us craft a delightful buying experience that puts the buyer first every step of the way
  • Build a culture of constant testing and optimization to improve channel performance and conversion rates.
  • Work cross functionally to drive alignment and develop strong relationships within marketing and with sales, product and CX.

Your experience:

  • Bachelor’s Degree 
  • 8+ years of demand generation/growth marketing experience, with 5 years leading high-performing teams
  • Subject matter expert on marketing analytics and performance with deep experience in/strong opinions on attribution and optimization
  • Creatively leveraging content marketing and gifting/direct mail to connect with people in a meaningful way and drive marketing results is a superpower of yours
  • Experience running and collaborating with agencies/consultants on successful digital and field marketing programs
  • Can showcase examples of the exceptional work you’ve done to build pipeline with integrated programs
  • Passionate about creating a buying experience that puts the customer at the forefront of every decision and elevates the overall journey our customers take as they interact with our brand
  • Very organized and execution-oriented
  • A passion for data analysis and using data to drive incremental improvements
  • An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle
  • Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
  • Experience leading a BDR team and owning an outbound pipeline number strongly preferred, but not required 

What We Believe: 
  • One Team - Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us. By embracing the "One Team* core value, we can harness the power of collaboration to drive innovation, overcome challenges, and achieve outstanding results.
  • Fuel Potential - Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential. We empower our team and lift them to higher levels of achievement, both personal and professional.
  • Real Connections - It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.
  • Unboxed Thinking - We encourage our team to think creatively and approach challenges from fresh perspectives. We believe that by encouraging and supporting diverse ideas, we can uncover innovative/groundbreaking solutions and deliver an exceptional product and experience.
  • Customer Centric - We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint. At the end of the day, our customers' satisfaction and happiness are our ultimate measures of success.

What You'll Love:
  • Comprehensive Medical Plans plans - we’ve got you covered!
  • Take-What-You-Need Time Off
  • Vacation Bonuses 2X/Year
  • 401K Plan
  • FSA Plan
  • Free General Medical & Mental Health care via Healthjoy
  • Volunteer Time Off
  • Birthday Time Off
  • Generous parental leave benefits for both birthing and non-birthing parents
  • Access to Employee Assistance Programs (EAPs)
  • Fitness discounts through ClassPass
  • End-to-end family planning discounts through KindBody
  • Discounted pet insurance through Pin Paws
  • Free and discounted legal benefits through Rocket Lawyer
  • Financial wellness benefits through Morgan Stanley

How we work:

• We work sane, sustainable and flexible working hours.
• We offer PTO, and have a genuine, supportive culture around work life balance and boundaries. 
• We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization.
• We provide comprehensive benefits to reward and support our employees.      

Who We Are: 

Sendoso is the leading Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions™ at scale. This makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right! We’re a Series C company with $154M in venture capital funding with more than 800+ customers and 20,000 active users. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics.

Our mission is to help companies rise above the noise by eradicating spam and elevating relationships. Our goal is to enable businesses everywhere to make more human connections in a digital world.

Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.

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