Marketing Researcher

Workato

Alabang, PH
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Data Infrastructure
  • Post Date: 06/08/2024
  • Website: workato.com
  • Company Address: 215 Castro St, Suite 300, Mountain View, California 94041, US

About Workato

Workato® makes the creation and implementation of automations 10X faster than traditional platforms. As the leader in AI-powered enterprise automation, we enable enterprises to automate their business processes across the organization by integrating their applications, data, and experiences.

Job Description


About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.
Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

    Business Insider named us an “enterprise startup to bet your career on”

    Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

    Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

    Quartz ranked us the #1 best company for remote workers

Responsibilities

We are seeking an exceptional Marketing Researcher in Asia-Pacific to join our growing team.

In this role, you will empower our go-to-market (GTM) teams by leveraging prospecting and analytical tools to deliver valuable insights and data. This exciting opportunity will tap into your strong project management, attention to detail, and analytical and interpersonal skills to drive the success of our marketing and sales programs. This opportunity also allows you to learn and develop skills in marketing automations to optimize campaigns, streamline processes, and drive impact across global initiatives.

This role is based in Asia-Pacific  and reports to Director, Marketing Operations in San Francisco.

If you thrive in an environment where data and innovation meet, we invite you to apply and drive growth with us.

In this role, you will also be responsible to:

    Research and Enrichment:

        Leverage prospecting and enrichment tools to provide our sales and marketing teams with sales-qualified data on leads and accounts that lead to meetings booked, pipeline growth and clean database hygiene.

        Tools to leverage include, but are not limited to, Zoominfo, Apollo.io, and Linkedin Sales Navigator.

        Ad hoc tasks include assisting the Events team in performing vendor and events research and evaluations.

        Conducting thorough market research to identify industry trends, market size, growth opportunities, and key competitors.

        Creating detailed profiles of target customer segments based on demographic, psychographic, and behavioral data.

        Monitoring and analyzing competitor activities, including product offerings, pricing strategies, marketing campaigns, and market share.

        Segmentation of the market into distinct groups with specific needs and preferences.

    Marketing Operations Support:

        Ensure that Research tasks are delivered to stakeholders on a timely manner while maintaining the quality of each output

        Help maintain  and enrich marketing database hygiene in Salesforce and Marketo

        Support the Marketing Ops team in creating and maintaining automations that streamline crucial marketing processes and workflows

        Work cross-functionally with other GTM teams to ensure their data and analytics requests are met

        Support in building reports/dashboards, providing analytics, and ad hoc reporting requests from various go-to-market (GTM) members for marketing and sales initiatives and business priorities.

    Workato: Becoming Workato Automation Pro III certified. Understand Workato Recipes to support the Marketing Operations team to drive strategy and create automations to streamline marketing processes and workflows. (Bonus points if you have experience with Workato)

Requirements
Qualifications / Experience / Technical Skills

    1-2 years of experience in B2B SaaS Marketing/Sales/Growth Operations experience

    Must be able to work at least 2 hours of United States timezone

    A technical bachelor's degree or relevant degree is preferred

    Strong proficiency in Google Sheets or Microsoft Excel

    Hands-on experience with Zoominfo and Linkedin Sales Navigator (will consider similar prospecting software experience)

    Bonus points for Marketo and/or Salesforce experience (Certifications preferred but not required).

    Demonstrated experience in supporting marketing or sales teams, delivering analytical outputs, and achieving business objectives

    Ability to work on multiple, simultaneous marketing programs

    Must be data-driven, have a natural knack for technology, and be able to demonstrate technical ability

Soft Skills / Personal Characteristics

    Exceptional attention to detail and strong analytical skills is non-negotiable

    Self-starter with the ability to drive projects from inception to completion

    Growth mindset in expanding their career and skill sets

    Keen to express ideas and display precise communication and presentation skills

    Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator

    Strong analytical skills, adept at pulling, analyzing, and communicating business insights

    Natural drive for innovation and creative problem solving

    Manage multiple concurrent projects with multiple deadlines

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