Partner Marketing Specialist


United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Marketing
  • Post Date: 07/05/2024
  • Website:
  • Company Address: 680 Folsom Street, Suite 400, San Francisco, CA 94107, US

About Demandbase

Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects.

Job Description

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We're actively seeking an execution-focused Partner Marketing Specialist to join our team on a full-time basis. Your role will be instrumental in supporting and advancing our comprehensive Tech and Service Partner Marketing function, encompassing a wide array of both internal and external marketing programs.

The base compensation range for this role, not including bonus, is: $75,000 - $120,000

What you’ll be doing:

  • Develop innovative ways to go-to-market with partners, owning end-to-end execution, and ensuring cohesion across programs/campaigns to generate leads
  • Act as the marketing representative to our partners for Demandbase, fostering strong relationships and ensuring effective communication channels.
  • Contribute to the success of the Demandbase Partner Program by overseeing and enhancing partner marketing initiatives.
  • Take charge of the complete execution of  partner marketing programs, encompassing webinars, field events, and virtual events.
  • Address partner marketing requests, actively quantifying and qualifying new opportunities to optimize strategic initiatives.
  • Work seamlessly with internal marketing teams, including Segment Marketing, Graphic Design, Web, Content, Social, and Marketing Operations, ensuring transparent and efficient coordination of partner activities.
  • Collaborate cross-functionally with Partnerships, Sales, Product, and Product Marketing teams to align efforts and drive shared objectives.
  • Regularly deliver detailed progress reports to key stakeholders, offering valuable insights and updates on partner marketing initiatives.
  • Take ownership of the partner marketing budget, ensuring optimal allocation and maximum impact

What we’re looking for:

  • 2-3 years of B2B marketing experience, preferably in on-demand/SaaS business environment
  • Revenue-focused individual with a high sense of urgency and a history of exceeding quantifiable performance metrics
  • Excellent written and verbal communication skills and a strong ability to make persuade and delight a variety of individuals, including executives, customers and prospects
  • Detail oriented and highly organized, with a keen ability to keep projects on track while proactively flagging risks
  • Skilled at coordinating complex projects and aligning multiple stakeholders to achieve business goals
  • Knowledge/experience using, marketing automation and Asana a plus


Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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