Sr. Analyst Relations Manager


United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Marketing
  • Post Date: 07/05/2024
  • Website:
  • Company Address: 680 Folsom Street, Suite 400, San Francisco, CA 94107, US

About Demandbase

Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects.

Job Description

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the role:

Demandbase is seeking an enthusiastic Sr. Analyst Relations Manager to drive Demandbase’s analyst relations strategy, identification, prioritization, and engagement plan for Tier 1, Tier 2, and Tier 3 analysts and advisors. Reporting to the VP of Product Marketing and with support from Demandbase marketing and product leadership, this role will own all analyst relations activities.

The base compensation range for this position, not including bonus, is: $120,000 - $160,000

What you’ll be doing:

  • Actively identify a network of industry analysts. Create a mechanism to track analyst interactions and manage for impact.
  • Lead and actualize Demandbase’s agenda with the analyst/advisor community.
  • Build a trusted partnership with analysts and act as the face of Demandbase to the analysts relations strategy.
  • Develop and execute Demandbase’s analyst & advisor strategy to include a defined calendar of planned engagements by the analysts firm, with measurable goals and impact.
  • Work with analysts and advisors to proactively identify the opportunities in which Demandbase should be included/recommended to clients.
  • Formulate strategy to engage industry analysts to highlight products/solutions in analyst reports, coverage, and rankings.
  • Partner with Product Marketing and Product Management to incorporate analyst feedback into product roadmaps, strategic positioning & messaging, packaging & pricing, and externally facing marketing and sales assets.
  • Establish and track metrics to measure the impact and success of the program.
  • Directly author and curate SME content for a wide range of projects including analyst briefings and analyst sponsorship/thought leadership programs.
  • Work efficiently and effectively under tight deadlines as well as balance multiple projects by prioritizing effectively.
  • Deliver detailed internal updates via business reviews which showcase key metrics and KPIs reflecting performance.

What we’re looking for:

  • 5-7 years of professional marketing experience
  • 3-5 years of analyst relations experience required. Ideally, with a B2B SaaS/tech company.
  • Experience owning and facilitating responses to major analyst firm reports
  • Experience project managing and driving quality and timeliness of both proactive and reactive AR initiatives
  • Experience and comfort owning communications and scheduling with analyst firms
  • Experience communicating effectively to senior leadership and executives
  • Experience collaborating and communicating effectively with Product, Marketing, Sales, and Customer Success teams
  • Proven written and verbal communication skills required, with demonstrated ability to blend high IQ and high EQ into compelling narratives and effective relationship building.
  • Experience working directly for an analyst firm desirable but not required


Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.


Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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